Duce started his directing talent from being a music video director which he has won several awards including the number one popular award from Channel V. While working on music video, his advertising work is also outstanding, he has won Tact Award for his 'do not use mobile phone in the theatre' campaign.

His style is simply cheerful, smart and easy to appreciate, along with an energetic feeling that he always put into his works, make it uniquely interesting. He has worked with several brand such as, Coke, Pepsi, Honda, Minute Maid, Shokubutsu and A&W.